For Publicis Vienna I and my team were supposed to come up with a concept for making apples more popular. Actually apples are easy to carry very handy easy to eat anytime and anywhere. Amongst all the fast food which seems to be so convenient, we start to forget about the advantages which nature provides since ever.
Creative Direction with Publicis for AMA – Agrarmarkt Austria the Organisation which promotes all kind of Austrian Agricultural products.
Creative Direction in an Advertising Agency somethings includes interesting responsibilites. In this case it was setting up a completely new office for more than 100 people. In providing the interior designs. The public face of the office is the front desk. The meet to protect the girls sitting there and directing the heavy traffic in this spec was the obstacle in this case. Low cost and uniqueness as well of course.
A subject to be handled very sensitively: the molestation of children.
Yet the need in the campaign to make an impact in order to get attention and raise money.
Showing the pain without showing anything. Was the most impactful, keeping in mind to always respect the dignity of the children. The ones being victimized and as well the ones we worked with.
Fundraising Campaign 2002.
Print-ad, Billboard, Directmarketing.
With my Berlin based partner Tilo Schneider we decided to go for Ready Made Objects. It was before christmas so we focussed on Lighting Objects. Stuff found in the DIY markets, junk yards etc. has been reinvented in order to become something enlightening.
In this case a heartwarming source of Gemütlichkeit: the pendant light for above the bar at home.
Lighting objects designed and manufactured under the brand luxus.