…about rebranding Publicis Beijing.”
These were the words our CEO Lau in Beijing started his elaborate speech. It climaxed in the announcement to switch the identity from a Lion to a Sheep. It was a fake. We wanted to make people wake up, stand up. Behave the way proud creatives are supposed to. Not doing a nine to five job.
For Publicis Vienna I and my team were supposed to come up with a concept for making apples more popular. Actually apples are easy to carry very handy easy to eat anytime and anywhere. Amongst all the fast food which seems to be so convenient, we start to forget about the advantages which nature provides since ever.
Creative Direction with Publicis for AMA – Agrarmarkt Austria the Organisation which promotes all kind of Austrian Agricultural products.
A subject to be handled very sensitively: the molestation of children.
Yet the need in the campaign to make an impact in order to get attention and raise money.
Showing the pain without showing anything. Was the most impactful, keeping in mind to always respect the dignity of the children. The ones being victimized and as well the ones we worked with.
Fundraising Campaign 2002.
Print-ad, Billboard, Directmarketing.