A subject to be handled very sensitively: the molestation of children.
Yet the need in the campaign to make an impact in order to get attention and raise money.
Showing the pain without showing anything. Was the most impactful, keeping in mind to always respect the dignity of the children. The ones being victimized and as well the ones we worked with.
Fundraising Campaign 2002.
Print-ad, Billboard, Directmarketing.